to the consumer consciousness of the C footmark of the house ( Wood, 2009 ), Tesco has added C footmark informations on dairy merchandises, murphies and orange juice, and aims at spread outing it to bread and non-food points in 2010 ( Tesco, 2010. If the company doesn't have enough funds to invest in new project or doesn't have skilled manpower to identify the opportunities available in the market, then the company faces problems of growth and expansion. They opened over 620 shops in 2009 of which 435 were international ( Mintel, 2010 ).
Customers demand and choices change more often. Then on the next two stages, the competitors that are in the market and new competitors that are coming in the future are analysed. H Ms value chain: The value chain, made by Michael Porter, is really important to see how a company structure is created. Athe Level 6: Diploma in Management. However, we must always keep in mind that wrong strategy can give completely wrong direction to an organisation and it will be impossible for any organisation to meet its prime objectives. Fig: Ansoff matrix (Source: Business Analysis, acca). Activity 3 To: The Manager, Millie's Cookies From: ABC Marketing Solutions Subject: Strategic Marketing Analysis of Millie's Cookies Date: 24 February 2014.1 introduction We are very happy to develop a marketing strategy for Millies Cookies. Promotion of free trading axis by authoritiess to profit from globalization has been presented in the literature ( Lynch, 2003 ). New Wine App developed by Cortexica Vision Systems, for illustration, has been used by Tesco since 2009 via which the clients are directed to Tesco Wine enabling them to purchase the selected vino straight from their nomadic phone ( Tomlinson A ; Evans, 2010 ). As discussed earlier, corporate strategy is focused more on profitability. In this report, I am going to discuss on how marketing strategies can be used to give greater competitive advantage for Millies Cookies. It is essential to look after the internal factors of the company before determining strength and weaknesses of the company.
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