brand image. Analyze the key steps in each part of the talent life cycle (identification and attraction, hiring and inculcation, motivation and development, appraisal and reward, building and sustaining relationships) and map the key players and their roles and responsibilities to each stage. This is a very young generation with the oldest at 12 years old. Similar to the beliefs of Generation X and Microserfs Tyler rejects the beliefs of his mother and her hippie friends, who are thought of as naive, irresponsible children. My main objective in writing this essay was to articulate my feelings on a topic which should matter to those of us who dont want to be percieved in such a general manner. After spending at short time period visiting his father Neil and godfather Norman it is apparent that Tyler is disgusted with his surroundings it was enough simply to rinse my hair, change clothes, and peel out through the gates. It is my opinion that any time the term Generation X is mentioned in these magazines, it is done in a way that makes us all seem like apathetic Beavis and Butt-Head followers, who play too many video games and spend too much time.
He describes the atmosphere as to a hippie commune of adults lost in the woods for weeks at a time, stumbling back into the commune, their skin scabbed and broken, their hair tangled like bracken, their eyes blinded by the sun and their speech garbled. Are you an information have or are you an information have-not? Although, the struggle should not be between the X-ers and the Boomers to cement the generation gap, but the struggle should be for the two generations to work together to end the finger-pointing and repair the damage that has been done. Now the Forty-Somethings are starting to fall out of the economy. They could not be more false in their entirety. As a result of many years of discouragement from the pessimistic there are many members of Generation X that are caught in a rut. I find myself wondering if they can remember being young and misunderstood while struggling to find an identity, as so many of us are today.